![]() In the meantime, it has been working to expand outside of China and has had some success increasing its presence in Europe. Amazfit maintained its market share by occupying 6th place thanks to the GTR 3 and GTS 3 series that launched in the fourth quarter of 2021.It occupies the majority portion in the premium segment over $500. Garmin ranked fifth in terms of shipments, but came in third in terms of revenues thanks to its higher ASP.A large proportion of its sales come from the low-end segment under $100. Xiaomi recorded its first Top 4 position with 69% YoY growth and is breaking its shipment record every quarter as it rapidly penetrates globally.Due to the weak position in the international market caused by GMS restrictions, the proportion of the Chinese market in the brand’s total shipments is gradually increasing. Huawei remained flat YoY in terms of shipments.It grew significantly in the APAC region with the popularity of Galaxy Watch 4 series. Samsung solidified second place with 46% YoY increase in shipments.Some shipments carried over to Q1 2022 due to a month late launch of Apple Watch 7, which helped continue the strength of the brand. Apple maintained a solid lead and increased 14% YoY in Q1 2022.Source: Counterpoint Global Smartwatch Model Tracker Global Top 8 Smartwatch Brands Shipment Share, Q1 2022 vs Q1 2021 We believe that Apple’s market share is likely to rise further by the end of this year.” Of course, everything was possible because the high performance of the product and the excellent connection among supported iOS devices. This popularity appears to be higher among the younger generation, making Apple an irreplaceable market leader. The high brand loyalty of iPhone users is one of the success factors of the Apple Watch. In particular, Apple accounted for more than a third of the total shipments last year, and it is further increasing its influence with a market share of 36% in the first quarter of this year. ![]() Despite -24% QoQ due to weak seasonal demand, Xiaomi performed well with it record-highest quarterly shipments.Īssociate Director Sujeong Lim said, “Although the global smartwatch market saw little growth in 2020 due to the impact of Covid-19, it has continued to perform well since its rebound last year. The global smartwatch market recorded 13% more shipments compared to the same period last year, despite concerns over economic slowdown and inflation, according to Counterpoint Research’s recently published Global Smartwatch Model Tracker. Seoul, Beijing, Boston, London, Toronto, New Delhi, Hong Kong, Taipei – May 31, 2022 Xiaomi recorded first Top 4 position with 69% YoY growth, and is breaking its shipment record every quarter.Apple maintained its lead, while Samsung solidified its second place.The market grew 13% YoY and continued double-digit growth for the fifth consecutive quarter.
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